by Lindsey Thompson | Mar 31, 2024 | Operational Insights, Trends & Products
By Mike Dube, Director of Marketing, Lancaster WHETHER IT’S THE combo meal or an extended warranty, if you weren’t planning on purchasing it when you walked in the door, you have probably been persuaded into an add-on sale. And if you feel good about your decision as...
by Lindsey Thompson | Jan 1, 2024 | Operational Insights
Picking the right color can be one of the most stressful parts of any paint project, so to help customers with the decision-making process, Meldrim’s Paint Center offers free paint samples on Tuesdays. The Test it Tuesday promotions started in August 2022 at all three...
by Lindsey Thompson | Nov 28, 2023 | Operational Insights
As you look for new ways to engage with customers, store events can be an effective way to welcome customers through your doors and expose them to your brand and business. With the holidays right around the corner, winter events not only bring customers in but can...
by Lindsey Thompson | Nov 20, 2023 | Industry News, Operational Insights
From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can mean the difference between success or failure,...
by Lindsey Thompson | Oct 31, 2023 | Operational Insights, Trends & Products
As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page 18 in the November...