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Lay the Groundwork: Go Back to the Basics to Master Digital Marketing  

Lay the Groundwork: Go Back to the Basics to Master Digital Marketing  

by Jacob Musselman | Feb 1, 2026 | Operational Insights

Navigating endless channels. Choosing the right audience. Tracking the analytics. Digital marketing can be a grind, and when marketing is just one of many hats a retailer wears, it can get pushed to the back burner or dropped altogether.  Rather than give up, getting...
Get Posting With the NHPA Social Media Toolkit

Get Posting With the NHPA Social Media Toolkit

by Lindsey Thompson | Nov 10, 2025 | Operational Insights

Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in the home...
Behr Paint Co. Partners with Huge to Redesign Website

Behr Paint Co. Partners with Huge to Redesign Website

by Annie Dameworth | Oct 30, 2025 | Industry News

Behr Paint Company recently announced it has selected Huge, a global design and technology company, to redesign its website, Behr.com.  “As a design company at heart, we understand that color is personal,” says Ez Blaine, chief creative officer at Huge....
A Delight for the Senses: Engage Customers Through Each of the 5 Senses

A Delight for the Senses: Engage Customers Through Each of the 5 Senses

by Lindsey Thompson | Sep 30, 2025 | Operational Insights

Sight. Smell. Taste. Touch. Hearing. Every day, we rely on our five senses to navigate and experience life. Forward-thinking retailers are also turning to the five senses to engage with customers in their stores and keep them coming back, moving from offering just...
Guiry’s Social Media Marketing Appeals to High School Rite of Passage

Guiry’s Social Media Marketing Appeals to High School Rite of Passage

by Lindsey Thompson | Sep 23, 2024 | Operational Insights

Tapping into a unconventional audience, Guiry’s, which has 25 locations in Colorado and New Mexico, created a timely post at the start of the school year, encouraging high school seniors to come into their stores for senior pants and paint. For many high school...
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