As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page 18 in the November issue to learn why a website is crucial for connecting with customers and compliments and enhances your brick-and-mortar physical location.
- Easy-to-read font
- High-quality photos
- Optimized for mobile
- Easy-to-understand call to action
- Effortless navigation
- Testimonials
- “About Us” page
- Search bar
- Contact information
- Social media icons and links
Sources: 8 Must-Have Elements for Your Franchise Brand or Business Website, Entrepreneur and What Consumers Want to See on Company Websites, Hubspot
