Tapping into a unconventional audience, Guiry’s, which has 25 locations in Colorado and New Mexico, created a timely post at the start of the school year, encouraging high school seniors to come into their stores for senior pants and paint. For many high school seniors, it is tradition to paint a pair of pants or overalls with the school colors and other fun designs to commemorate their last year in high school.
The social media post shared that Guiry’s stores not only carry the fabric paint seniors would need, but also painters’ pants and overall to decorate.
Read how other paint and decorating retailers are engaging with their customers in unique ways in our The Big Picture section.
