by Olivia Shroyer | Oct 6, 2021 | Operational Insights
Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year....
by Olivia Shroyer | Mar 31, 2021 | Operational Insights
More than one year into the COVID-19 pandemic, homeowners have adopted new views and priorities for their living spaces. The Home Improvement Research Institute (HIRI) and market research firm the Caney Group recently interviewed 20 homeowners to learn specifically...
by Lindsey Thompson | Mar 1, 2021 | Operational Insights
When a customer comes into your store, whether they are a pro or a DIYer, it’s important to be able to serve all of their needs. Sometimes that task is as simple as mixing a gallon of paint, but the key to developing a reputation as a full-service shop with...
by Olivia Shroyer | Jan 1, 2021 | Operational Insights
Every retailer has heard the old adage that says you don’t sell paint cans, you sell color. In 2021, that notion may never be more important when serving your customers. Throughout 2020, e-commerce for home improvement products grew, but paint proved particularly...
