More than one year into the COVID-19 pandemic, homeowners have adopted new views and priorities for their living spaces. The Home Improvement Research Institute (HIRI) and market research firm the Caney Group recently interviewed 20 homeowners to learn specifically which home renovation trends are likely to endure after the pandemic.
For more information on HIRI’s array of pro and DIY research, visit the organization online at HIRI.org.
- More opportunities for selling outdoor living products. The pandemic forced the cancelation of many summertime favorites. Backyards have taken on new importance as areas of safety and comfort. As warm weather arrives, merchandise DIY paint products like rust-prevention coating and deck sealants.
- Small DIY projects continue momentum. Data shows small DIY projects have been more common than extensive remodels. Help shoppers understand how quick and easy some of these projects are by bundling popular project supplies together and displaying images of the finished product to inspire shoppers.
- Exterior home renovations remain popular. For many homeowners, exterior upgrades were seen as the safest option when hiring contractors. As travel was limited, these projects jumped to the top of homeowners’ priority lists. Be sure to review how you market to exterior painters to take full advantage of this trend.
