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5 Compelling Data Points for Using TikTok

5 Compelling Data Points for Using TikTok

by Lindsey Thompson | May 18, 2023 | Operational Insights

Grow Your Following: Discover four ways to engage with TikTok and grow a following at PDRmag.com/tiktok-following. With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the...
Why and How to Invest in Cybersecurity

Why and How to Invest in Cybersecurity

by Lindsey Thompson | Feb 1, 2023 | Operational Insights

Cyberattacks put individuals and companies at risk and threaten the financial security of businesses and the economy. According to Statista, nearly a quarter of the companies that have experienced a cyberattack have lost between $50,000–$99,999. Among the surveyed...
Consumers Focus on Outdoor Home Improvement Projects in 2022

Consumers Focus on Outdoor Home Improvement Projects in 2022

by Lindsey Thompson | Jun 3, 2022 | Trends & Products

According to Axiom’s 2022 Outdoor Home Improvement Market Insights survey, 60 percent of respondents say they are now ready to focus more on outdoor projects because they completed major interior home improvements or projects during COVID-19 lockdowns. Of those...
The Products Customers Need for a Bathroom Renovation

The Products Customers Need for a Bathroom Renovation

by Lindsey Thompson | Nov 4, 2021 | Trends & Products

Heading into the finale of 2021, DIYers continue to stretch their home improvement muscles, taking on projects inside and outside their homes. To help them achieve their goals, be sure you’re familiar with the trends customers may come to you to find. What Customers...
Discover the Most Popular DIY Projects This Quarter

Discover the Most Popular DIY Projects This Quarter

by Olivia Shroyer | Oct 6, 2021 | Operational Insights

Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year....
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