Grow Your Following: Discover four ways to engage with TikTok and grow a following at PDRmag.com/tiktok-following.
With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and building a following can cement relationships with customers who will soon make up the majority of your sales. The stats speak loudly—TikTok users are twice as likely as users of traditional social platforms to recommend a product or service they’ve discovered on the app and one-and-a-half times more successful at convincing others to try the product or service. With many big-box stores already utilizing the platform and engaging with consumers successfully, it is vital for independent retailers to consider investing time and resources in the platform.
