Home Improvement Momentum Continues

Home Improvement Momentum Continues

After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research into how COVID-19, vaccination...
3 DIY Trends Shaping the Market

3 DIY Trends Shaping the Market

More than one year into the COVID-19 pandemic, homeowners have adopted new views and priorities for their living spaces. The Home Improvement Research Institute (HIRI) and market research firm the Caney Group recently interviewed 20 homeowners to learn specifically...