by Lindsey Thompson | Jan 2, 2023 | Operational Insights
While New Look Decorating Center has a loyal DIYer following, with 60% of daily foot traffic coming from the retail segment, manager Brett Lanham was looking for new ways to connect in person with the store’s professional customers, which make up 70% of sales. In...
by Lindsey Thompson | Jan 2, 2023 | Operational Insights
Some skills are learned over a lifetime, so for younger generations, like Gen Z and Millennials, developing DIY skills can be tough. When it comes to painting a room, for example, only 66% of Gen Zers and 68% of Millennials hold the knowledge to complete the task...
by Lindsey Thompson | Jul 5, 2022 | Industry News, Operational Insights
According to V12’s 2021 New Mover Trends Report, 83% of new movers take on home improvement projects and 64% purchase home improvement items before their move. As consumers relocate, retailers have the opportunity to gain new customers and cash in on new movers....
by Lindsey Thompson | Mar 15, 2022 | Industry News
Miller Paint announced today its Spring Color Trends for 2022, taking a cue from the natural environment. The Northwest leader in paint manufacturing is predicting that homeowners will embrace layers of green in a color palette that both calms and energizes, soothes...
by Olivia Shroyer | Oct 6, 2021 | Operational Insights
Understanding which projects are growing in popularity helps you strategize for success. The Home Improvement Research Institute (HIRI)’s Q3 Consumer Project Planning study can help guide your merchandising and marketing to boost sales through the rest of the year....
