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8 Areas Where Customers Want Technology in Your Store

8 Areas Where Customers Want Technology in Your Store

by Lindsey Thompson | Feb 29, 2024 | Operational Insights, Trends & Products

Consumers have preferences—and expectations—for how technology intersects with their retail experiences, according to the 2024 Future of Retail Report from business technology platform Square. See highlights from the data here and read more insights at...
McCormick Paints Builds Loyalty With Professionals

McCormick Paints Builds Loyalty With Professionals

by Lindsey Thompson | Nov 1, 2021 | Operational Insights

Rewarding DIY and retail customers is crucial to building loyal customers, but retailers can’t forget about professionals and contractors, who for some, make up a large percentage of their customer base. For McCormick Paints, which has 28 locations in Virginia,...
4 Ways to Measure Customer Loyalty

4 Ways to Measure Customer Loyalty

by Lindsey Thompson | Nov 1, 2021 | Industry News, Operational Insights

Before you can build customer loyalty, you need to know where your customers currently stand. Customer loyalty can be a tricky metric to measure, but fortunately there are several ways to assess how faithful customers are to your company.  Find your net promoter...
5 Branding Action Items to Put on Your List

5 Branding Action Items to Put on Your List

by Lindsey Thompson | May 7, 2021 | Operational Insights

Once you’ve identified who your customers are, you can focus on strategies to enhancing loyalty from top to bottom. Here are five quick ways to enhance customer loyalty from people who don’t know your brand all the way to your most frequent shoppers. Put...
5 Building Blocks for Enhancing DIYer Loyalty

5 Building Blocks for Enhancing DIYer Loyalty

by Olivia Shroyer | May 6, 2021 | Operational Insights

Your business may be well-known in your community, and you may have a strong contingent of loyal customers. But the truth is, according to branding consultant Lara McCulloch, if you want to grow your appeal more broadly, you need to create a strategic branding...
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