Consumers have preferences—and expectations—for how technology intersects with their retail experiences, according to the 2024 Future of Retail Report from business technology platform Square. See highlights from the data here and read more insights at PDRmag.com/future.
The Tech That Drives People to Shop in Store
Nearly two-thirds of shoppers say loyalty program perks for in-store shoppers will bring them in. Here are some other in-store shopping drivers.
- Interactive displays, kiosks, exhibits or activities
- QR codes for product information or promotions
- In-store virtual experiences, like virtual reality or augmented reality
When Customers Prefer Tech Over People
On average, 25% of respondents say they prefer to interact with technology over live staff for the following tasks.
- Checking product inventory
- Ordering out-of-stock products
- Gathering information about a product
- Picking up an item ordered online
- Arranging home delivery
Cash or Card?
Non-traditional payment options are on the rise to accommodate consumer preferences. Here’s the breakdown of some tech-forward payment methods retailers are accepting.
- 57% Mobile wallet apps, such as Apply Pay or CashApp
- 52% QR code
- 44% Touchless card
- 43% Buy Now, Pay Later, like AfterPay
Lend Your Voice
NHPA is researching e-commerce in the independent home improvement channel. Sign up to be part of the research at YourNHPA.org/research.
