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Beyond the Price Tag: Effective Price Strategies for Today’s Pro Customer

Beyond the Price Tag: Effective Price Strategies for Today’s Pro Customer

by Jacob Musselman | Jul 1, 2026 | Operational Insights

There’s little doubt that price is a major consideration when contractors decide where to buy their paint, and for independent retailers, that’s where the struggle begins. How do you outprice a competitor who’s practically giving away their paint? Fortunately, it’s...
Driving Profits Through Strategic Pricing

Driving Profits Through Strategic Pricing

by Jacob Musselman | Jul 1, 2026 | Operational Insights

By Bob Levitan, Independent Business Consultant for Paint & Decorating Retailers Strategic pricing is one of the most powerful profit drivers available to independent paint retailers. Unlike many retail categories, paint combines technical products, repeat trade...
Services Drive Success: How Trust and Customer Loyalty Support a Thriving Rental and Repair Category

Services Drive Success: How Trust and Customer Loyalty Support a Thriving Rental and Repair Category

by Jacob Musselman | Jul 1, 2026 | Operational Insights

In-store services provide a unique opportunity to position your operation as more than just an independent paint store. Whether it’s adding a cafe in your front entrance, providing personalized design services or implementing a robust rental department, in-store...
Bonds For Life: Building a Culture of Building Relationships

Bonds For Life: Building a Culture of Building Relationships

by Jacob Musselman | Apr 1, 2026 | Operational Insights

While relationships with customers are key to the success of any retail operation, they are especially crucial to paint and decorating retailers. Relationship-building matters even more when working with professionals who want to work with a retailer who not only...
Loyalty Evolution: Key Findings From Deloitte’s Consumer Loyalty Survey

Loyalty Evolution: Key Findings From Deloitte’s Consumer Loyalty Survey

by Jacob Musselman | May 31, 2025 | Operational Insights

Understanding consumer behaviors and preferences is crucial for driving a valuable loyalty program. When offering financial rewards, consumers look for personalized, flexible and digital-centric loyalty programs. Adapting your store’s loyalty program to shift with...
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