by Lindsey Thompson | Feb 15, 2024 | Operational Insights
In the summer of 2023, Mead Lumber launched a rebranding initiative aimed at updating the company’s look and creating consistency across its business units, both with employees and customers. The rebranding initiative features a new, modern logo and a refreshed...
by Lindsey Thompson | Nov 15, 2023 | Industry News, Operational Insights
When it comes to social media strategy, one size doesn’t fit all. No matter how often you post or how many channels you belong to, a social media calendar is an easy way to plan your strategy and keep your content organized. Technology expert Burton Kelso offers...
by Lindsey Thompson | Oct 31, 2023 | Operational Insights, Trends & Products
As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page 18 in the November...
by Lindsey Thompson | Oct 12, 2023 | Operational Insights
While it certainly doesn’t hurt, having a full marketing team is not necessary to build a successful digital presence. Busy Beaver Home Improvement Centers employs over 450 people but its marketing team is made up of one full-time and two part-time employees. Despite...
by Lindsey Thompson | Aug 29, 2023 | Industry News, Operational Insights
One easy way to improve your digital presence is by fully utilizing your Google Business Profile. Setting up a Google Business Profile is free, and you can start by searching for your business here. If you don’t already have a profile, you can set one up, and if you...
