by Olivia Shroyer | Jan 4, 2022 | Operational Insights
Homeowners continued to update their spaces throughout 2021, and heading into a new year, painting projects show no signs of slowing down. According to Statista, production of paints and coatings in the U.S. is expected to top 1.42 million gallons in 2022. Benjamin...
by Lindsey Thompson | Oct 14, 2021 | Industry News, Trends & Products
Benjamin Moore has picked October Mist as its Color of the Year 2022. The gently shaded sage quietly anchors a room while encouraging creative expression through color. October Mist is part of Benjamin Moore’s Color Trends 2022 palette, composed of colors that...
by Olivia Shroyer | Jan 1, 2021 | Operational Insights
Every retailer has heard the old adage that says you don’t sell paint cans, you sell color. In 2021, that notion may never be more important when serving your customers. Throughout 2020, e-commerce for home improvement products grew, but paint proved particularly...
by Lindsey Thompson | Jun 5, 2020 | Operational Insights
This past March, Benjamin Moore launched a new marketing campaign, entitled “See the Love”. For more than a year, we had been carefully developing new advertising that would resonate with our audiences while breaking through category clutter. This new campaign was a...
