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Twelve Traits That Make Retail Employees Irreplaceable

by Olivia Shroyer | Oct 14, 2014 | Operational Insights

If good help is hard to find, it’s even harder to hold on to. In the world of paint and decorating retail, which is largely driven by sales and customer service, good employees can make the difference between failure and success. And while there’s rarely a shortage of...

Five Affordable Marketing Tips For Independent Retailers

by Olivia Shroyer | Oct 7, 2014 | Operational Insights

As an independent retailer in the paint and decorating industry, marketing is as essential for your success as the products you carry and the services you offer. Unlike giant corporations, which can get by on their seemingly unlimited advertising budgets and sheer...

First Impressions Matter: 5 Keys To Improve Your Visual Merchandising

by Olivia Shroyer | Sep 30, 2014 | Operational Insights

When it comes to running a successful retail business, first impressions really do matter. Whether a potential customer drives past your shop or peeks in your window while walking by, he or she should be intrigued by what you offer and feel compelled to come inside...

Laying The Foundation For A Greener Workplace

by Olivia Shroyer | Sep 23, 2014 | Operational Insights

Whether it’s by carrying your coffee in a travel mug, loading your groceries in reusable shopping bags or cycling to work, chances are you’re among the millions of people making a concerted effort to reduce your ecological footprint. As independent...

5 Keys To Improving Your Company’s Customer Service

by Olivia Shroyer | Sep 17, 2014 | Operational Insights

If customers are the wheels that drive your business forward, customer service is the grease that keeps them spinning. The importance of customer service is in a retail-driven industry like paint and decorating is particularly important, as home improvements are often...
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