by Lindsey Thompson | Dec 8, 2017 | Operational Insights
For a small retailer, attracting customers to your store is of the utmost importance. No customers, no sales. Many retailers may think that just using print ads in local papers will do the trick. Not so in this new fast paced, online, gotta-have-it-now world. So what...
by Lindsey Thompson | Dec 1, 2017 | Operational Insights
Geolocation is here, and smart retailers should get informed about this technology as they plan future marketing campaigns. Pew Research Center estimates that 77% of all Americans now own smartphones, and with the U.S. population now standing at approximately 3.25...
by Lindsey Thompson | Nov 17, 2017 | Operational Insights
Smartphones have taken over pretty much every aspect of our lives. We email, text, socialize, shop, map out directions, keep lists, set alarms and reminders, and search for products, stores, and restaurants on our smartphones. In 2015, mobile internet searches on...
by Lindsey Thompson | Nov 10, 2017 | Operational Insights
The Millennial generation has finally done it – they’ve surpassed the Baby Boomers in number, and have become the focus of marketing campaigns across the spectrum of media outlets available these days. Encompassing a large range of ages roughly from 18 to 34,...
by Lindsey Thompson | Nov 3, 2017 | Operational Insights
Omnishopping. Omni-what? Yes, it’s a thing. Omnishopping is actually more prevalent than you might think, and has been happening for quite some time now. What exactly is it? According to Criteo, a global commerce marketing company, Omnishoppers are shoppers who use a...
