Instead of stressing over color choices, customers at Triboro Paint Center can rely on the expertise and guidance of sales associate Rocky Boyle, better known as The Paint Whisperer. Boyle, who has been with Triboro Paint for 23 years, has an eye for color and has helped hundreds of customers choose the right option for their painting projects.

Each week, Boyle chooses a color to feature as that week’s Color of the Week. The color is posted on the operation’s social media pages and signs are put up in each of the stores in Warwick, Rhode Island, and North Attleboro and Foxboro, Massachusetts. Customers can also get a free half pint sample of that color during the week it is featured.

“Our customers have come to rely on Rocky’s design input and each week look forward to what color he will recommend,” says store manager Brooke Robison.