Home Improvement Momentum Continues

Home Improvement Momentum Continues

After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research into how COVID-19, vaccination...
Understanding New DIY Shopping Preferences

Understanding New DIY Shopping Preferences

Building materials marketing firm Venveo and market research firm The Farnsworth Group are releasing new data highlighting how DIY purchase behaviors have changed in the past year. After surveying nearly 1,000 DIYers, the insight into DIY purchasing and shopping...