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Get Posting With the NHPA Social Media Toolkit

Get Posting With the NHPA Social Media Toolkit

by Lindsey Thompson | Nov 10, 2025 | Operational Insights

Quickly moving from nice-to-have to must-have, social media provides an avenue to not only promote your business but also engage with customers in meaningful ways. The stats speak loudly to the importance of social media for reaching customers, especially in the home...
Social Media Boosts Online Engagement and Store Traffic

Social Media Boosts Online Engagement and Store Traffic

by Annie Dameworth | Apr 16, 2025 | Operational Insights

A Connecticut paint store has come up with a clever way to boost social media engagement and increase store traffic: a weekly fill-in-the-blank game on their Facebook page. Looking to grow the company’s social media pages, Country Paint and Hardware manager, Denise...
Guiry’s Social Media Marketing Appeals to High School Rite of Passage

Guiry’s Social Media Marketing Appeals to High School Rite of Passage

by Lindsey Thompson | Sep 23, 2024 | Operational Insights

Tapping into a unconventional audience, Guiry’s, which has 25 locations in Colorado and New Mexico, created a timely post at the start of the school year, encouraging high school seniors to come into their stores for senior pants and paint. For many high school...
Update Your Digital Strategy to Follow Shifts in Digital Usage

Update Your Digital Strategy to Follow Shifts in Digital Usage

by Lindsey Thompson | Jun 3, 2024 | Operational Insights

According to a recent Forbes survey done in conjunction with Talker Research, internet usage among Americans is shifting in several significant ways. The survey found that internet usage has made a move from mainly desktops to mobile devices with nearly one-third of...
Merchandising Matters: 3 Ways to Make it Easy to Shop for Applicators

Merchandising Matters: 3 Ways to Make it Easy to Shop for Applicators

by Jacob Musselman | Jun 1, 2024 | Operational Insights

A necessity for any paint job, applicators stand as one of the cornerstone categories in any paint store. Although paint applicators may seem like an easy sell, having a well-organized and well-stocked department can take those sales to the next level. At Blue Mist...
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