by Lindsey Thompson | Nov 15, 2023 | Industry News, Operational Insights
When it comes to social media strategy, one size doesn’t fit all. No matter how often you post or how many channels you belong to, a social media calendar is an easy way to plan your strategy and keep your content organized. Technology expert Burton Kelso offers...
by Lindsey Thompson | Mar 31, 2021 | Industry News, Operational Insights
While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry. Shoppers are using social media and...
by Olivia Shroyer | Feb 23, 2015 | Operational Insights
It’s hard to believe, but once upon a time social media was nothing more than a way to kill time and keep in touch with distant friends and relatives. But as the world becomes more digital, social networking websites such as Facebook, Twitter, LinkedIn, Instagram and...