by Lindsey Thompson | Mar 2, 2022 | Operational Insights
In today’s digital world, it takes more than just an address on the internet to capture the attention of existing and potential customers. A company’s website not only needs to make a good first impression visually, it needs to have the elements customers are looking...
by Olivia Shroyer | Jun 24, 2021 | Operational Insights
It goes without saying that marketing and advertising are immensely important for your business to bring in new customers and engage with current ones. But, if you’re an independent home improvement retailer, most likely marketing is not your only or primary hat. When...
by Lindsey Thompson | Oct 5, 2018 | Operational Insights
For decades, window displays have been a staple of many downtown retailers’ marketing strategies. For some retailers, windows are a place to put their best and newest merchandise on display so passers-by will window shop and hopefully come inside. Other...