$5,000 PDRA Scholarship Up For Grabs

By now you know that PDRA is all about educating and supporting the independent paint and decorating retailer. But we’re also big believers in building community and investing in the next generation. That is why, with a new year upon us, we’re seeking nominations for...

Five Ways Storytelling Can Boost Sales

From classic fairy tales and long-form magazine articles to drugstore paperbacks and modern Hollywood blockbusters, humans have always been captivated by stories. While storytelling is often associated with film and literature, however, it plays an important (and...