by Lindsey Thompson | Nov 26, 2013 | Operational Insights
There is a very strange phenomenon that all homeowners have to deal with at some time or another. It goes something like this: an unsuspecting homeowner paints her living room a lovely shade of Moss Green. She uses all but several inches of the paint in the can,...
by Lindsey Thompson | Oct 29, 2013 | Operational Insights
Knowledge is power, someone once said. For the independent retailers of today, that statement still rings true. The more you know about how to market your business, the better off your business will fare in this fast-paced and technical world. Email has quickly become...
by Lindsey Thompson | Oct 1, 2013 | Operational Insights
Total paint and decorating store sales were up in the second quarter of 2013, 1 percentage point over second quarter sales of 2012. Overall 2013 year-to-date sales (Jan-June) were also up 3.5% from the same time period in 2012. Regional sales continued to struggle in...
by Lindsey Thompson | Sep 17, 2013 | Operational Insights
PDRA is proud to announce the release of our newest webinar, “Email Marketing: A Beginner’s Checklist”, on October 29, 2013 from 10 a.m. to 11 a.m. How many times have you wished for a quick, easy, and affordable marketing technique that could...
by Lindsey Thompson | Aug 21, 2013 | Operational Insights
Using social media for your business is no longer an option, it’s something all businesses need to do on an ongoing basis. Social media is now a tool for doing business just like the telephone, email, and newspaper ads. Identifying your business goals is the first...
