by Lindsey Thompson | Mar 23, 2018 | Operational Insights
It’s no secret that the life of an independent retailer is one long series of “to-dos”. The list never seems to have an end to it, no matter how many items on the list are checked off in a day. Looking at a seemingly never-ending list of things you need to do can...
by Lindsey Thompson | Mar 9, 2018 | Operational Insights
Is building empathy with your customers something that you strive for in your digital marketing? If not, you should be. Empathy is defined as the ability to understand and share the feeling of another. So why should you be building empathetic marketing campaigns?...
by Lindsey Thompson | Feb 23, 2018 | Operational Insights
Email marketing is one of the most effective, low cost ways that small independent retailers can reach out to their customers. For a small monthly fee to an email provider such as Constant Contact, MailChimp, or Robly and a few hours of time, retailers can send...
by Lindsey Thompson | Feb 16, 2018 | Operational Insights
A customer’s in-store experience is crucial to the success of any retail store. According to the National Retail Federation, 28% of home improvement shoppers say that word-of-mouth is the thing that influences them the most when it comes to deciding to make a purchase...
by Lindsey Thompson | Jan 26, 2018 | Operational Insights
Employee training is a vital part of any retail operation, whether for corporate big-box stores or for small independent stores. Unfortunately, many small retailers view employee training as an unnecessary expense that can be overlooked in favor of “on-the-job”...
