by Lindsey Thompson | Jun 15, 2018 | Operational Insights
Marketing and advertising may be one of the most overlooked aspects of a busy independent retailer’s day. Maybe the time you spend on marketing is something that doesn’t seem to have a very good ROTI (return on time invested). What if there were some fairly easy...
by Lindsey Thompson | Jun 8, 2018 | Operational Insights
Did you know that 80% of all local mobile searches result in a purchase, and that over 1 billion people use Google Maps every month to find what they are looking for? If you’re not taking advantage of that fact to draw people to your store, you could be losing out on...
by Lindsey Thompson | May 18, 2018 | Operational Insights
Skilled, dependable employees are certainly one of the most important aspects of building and maintaining a successful business. Hiring the right people is one of the most important things a business owner does, but what about after you hire those people? You may have...
by Lindsey Thompson | May 4, 2018 | Operational Insights
How many store events do you have planned and on your calendar right now? Retailing in 2018 means you have to do more than stock shelves and ring up sales – shoppers are increasingly asking retailers for experiences as they shop. “Shoppertainment” is a...
by Lindsey Thompson | Apr 13, 2018 | Operational Insights
Do you ever wonder why customers come to your store, browse around, perhaps buy something, and then never return? If you don’t, you should wonder why this happens. One survey taken recently asked retail shoppers why they didn’t return to stores to shop there again....
