by Lindsey Thompson | Sep 21, 2020 | Industry News
Beginning this fall, the North American Retail Hardware Association (NRHA) is officially broadening the reach of its membership to include independent paint and decorating store operators and will be changing the association’s name to reflect this evolution. Effective...
by Lindsey Thompson | Jun 5, 2020 | Operational Insights
This past March, Benjamin Moore launched a new marketing campaign, entitled “See the Love”. For more than a year, we had been carefully developing new advertising that would resonate with our audiences while breaking through category clutter. This new campaign was a...
by Lindsey Thompson | Jun 4, 2020 | Operational Insights
Retail employees have been drastically affected by the unprecedented times we are living in. They are working harder than they ever have before and many are facing layoffs, reduced hours (or for some small companies, increased hours, causing fatigue and burn-out) and...
by Lindsey Thompson | May 22, 2020 | Operational Insights
While focusing on cutting down the impact of COVID-19, retail consumers have limited the amount of shopping they are doing, or they getting it done online. With the lock-down beginning to ease, how will your customers feel about entering stores and shopping there...
by Lindsey Thompson | May 20, 2020 | Operational Insights
Jacob and Musa Yenkin booked passage on the SS Majestic of the White Star Line from Russia to the U.S. in 1906. They settled in Logan, Ohio, as fur and hide traders. In 1920, the family moved to Columbus where they befriended Charles Frey who owned the paint-making...