Compare 2021 Colors of the Year

Compare 2021 Colors of the Year

The start of the new year is the perfect time to turn your sights to bolstering sales in your paint department. Major paint manufacturers are gearing up to market their 2021 color of the year selections, and by exploring the trends each color exemplifies, you can help...
Uncovering the Latest Home Design Trends

Uncovering the Latest Home Design Trends

New data from online home remodeling and design platform Houzz reveals the latest home design trends you can use to bolster sales in your paint, housewares and design departments. By analyzing the frequency of certain search terms its audience of architects, designers...
Home Improvement Momentum Continues

Home Improvement Momentum Continues

After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research into how COVID-19, vaccination...
Why Homeowners Are Choosing DIY

Why Homeowners Are Choosing DIY

New insight from the Home Improvement Research Institute (HIRI) is shedding light on how homeowners are completing home improvement projects. According to the U.S. Census Bureau, first-quarter 2021 sales for paint, decorating and wallpaper stores (NAICS 44412) rose...