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In the Eye of the Storm: Retailer Comes Back Stronger After Devastating Hurricane

In the Eye of the Storm: Retailer Comes Back Stronger After Devastating Hurricane

by Lindsey Thompson | Oct 8, 2025 | Operational Insights

Packing 150-mile-per-hour winds and storm surges as high as 15 feet, the Category 4 Hurricane Ian ravaged southwest Florida in September 2022. Directly in the path of the storm was The Goodz, Inc., an independent hardware store in Fort Myers Beach, Florida.  Billed as...

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