by Lindsey Thompson | Nov 20, 2023 | Industry News, Operational Insights
From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can mean the difference between success or failure,...
by Lindsey Thompson | Nov 1, 2021 | Operational Insights
Rewarding DIY and retail customers is crucial to building loyal customers, but retailers can’t forget about professionals and contractors, who for some, make up a large percentage of their customer base. For McCormick Paints, which has 28 locations in Virginia,...