by Lindsey Thompson | Jun 30, 2024 | Operational Insights
BY MIKE DUBE Director of Marketing, Lancaster Who here is old enough to remember the Yellow Pages? Back in the day, if you were looking for products to stain your deck for a weekend project, you would pick up the Yellow Pages, flip to the “P” section for paint and...
by Lindsey Thompson | Jun 3, 2024 | Operational Insights
According to a recent Forbes survey done in conjunction with Talker Research, internet usage among Americans is shifting in several significant ways. The survey found that internet usage has made a move from mainly desktops to mobile devices with nearly one-third of...
by Lindsey Thompson | Mar 4, 2022 | Operational Insights
Selecting the appropriate keywords for your Google Ads can immensely improve your ad campaign. We’ve compiled a list of keyword best practices to bring substantial and quality online traffic to your operation. Consider your customer. When using Google Ads you only pay...
by Lindsey Thompson | Nov 9, 2021 | Industry News, Operational Insights
No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and do it all while hiding behind a wall of...
