by Annie Dameworth | May 27, 2026 | Industry News
More homeowners are choosing to remodel their homes instead of purchasing new ones as elevated mortgage rates and limited housing inventory continue to impact the U.S. housing market. According to the National Association of Home Builders (NAHB), in 2024, an estimated...
by Jacob Musselman | Mar 19, 2025 | Trends & Products
The Home Improvement Research Institute’s (HIRI) Generational Differences in Home Improvement Activity Report details data about the behaviors, insights and preferences homeowners in different generations experience. While Generation X or younger consumers are more...
by Lindsey Thompson | Jan 2, 2023 | Operational Insights
Some skills are learned over a lifetime, so for younger generations, like Gen Z and Millennials, developing DIY skills can be tough. When it comes to painting a room, for example, only 66% of Gen Zers and 68% of Millennials hold the knowledge to complete the task...
by Lindsey Thompson | Sep 23, 2022 | Industry News
Paint & Decorating Retailer was in the crowd at the HIRI Summit in Chicago on September 20-21. Over the course of two days, attendees heard from over 12 speakers on diverse topics relevant to the home improvement industry. Review the 10 key areas that several...
by Lindsey Thompson | Nov 10, 2017 | Operational Insights
The Millennial generation has finally done it – they’ve surpassed the Baby Boomers in number, and have become the focus of marketing campaigns across the spectrum of media outlets available these days. Encompassing a large range of ages roughly from 18 to 34,...
