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Making Your Store’s Exterior an Extension of Your Brand

Making Your Store’s Exterior an Extension of Your Brand

by Lindsey Thompson | Jul 19, 2021 | Operational Insights

Your company’s brand is more than your logo, website and mission statement; your brand also includes the appearance of your store inside and out.  Paint & Decorating Retailer spoke with Judy Bell, a retail design strategist and author of “Silent Selling,” a...

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