by Lindsey Thompson | Jun 30, 2024 | Operational Insights
BY MIKE DUBE Director of Marketing, Lancaster Who here is old enough to remember the Yellow Pages? Back in the day, if you were looking for products to stain your deck for a weekend project, you would pick up the Yellow Pages, flip to the “P” section for paint and...
by Lindsey Thompson | Nov 15, 2023 | Industry News, Operational Insights
When it comes to social media strategy, one size doesn’t fit all. No matter how often you post or how many channels you belong to, a social media calendar is an easy way to plan your strategy and keep your content organized. Technology expert Burton Kelso offers...
by Lindsey Thompson | Oct 31, 2023 | Operational Insights
As the company sought to transform the online shopping experience for customers, Home Hardware faced the challenge of providing customer-centric fulfillment without creating direct competition among its nearly 1,100 stores across Canada. The company wanted to scale...
by Lindsey Thompson | Nov 16, 2021 | Operational Insights
Memes—you’ve laughed at them, you’ve shared them and now you can use them in your company’s marketing efforts. When used correctly, memes are an excellent way to connect with customers through humor and make your company more authentic and relatable. We share five...
