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Smooth Selling: Listen to Customer Needs to Build Your Category

Smooth Selling: Listen to Customer Needs to Build Your Category

by Olivia Shroyer | Aug 31, 2023 | Operational Insights, Trends & Products

Starting small with a 4-foot rack of sanding and abrasive products, Chris Read, owner of Urbanik’s Paint in Utica, New York, created a highly successful category thanks to a willingness to listen to the market and his customers’ needs. Urbanik’s Paint now has two...

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