by Lindsey Thompson | Mar 4, 2022 | Operational Insights
Selecting the appropriate keywords for your Google Ads can immensely improve your ad campaign. We’ve compiled a list of keyword best practices to bring substantial and quality online traffic to your operation. Consider your customer. When using Google Ads you only pay...
by Lindsey Thompson | Feb 11, 2022 | Operational Insights
According to Outgrow, a data analytics and digital marketing company, 56 percent of users would rather use chatbots than call customer support. As chatbots continue to grow in popularity, consider using these best practices on your own chatbot to save your employees...
by Lindsey Thompson | Sep 20, 2021 | Industry News, Operational Insights
A recent study by the The NPD Group found that the amount of money consumers are spending on each shopping trip or occasion is increasing, but the amount of times they are shopping overall is decreasing. When the pandemic first hit in March 2020, consumers spent an...
by Lindsey Thompson | Jul 23, 2021 | Operational Insights
You can carry a huge selection of products and offer many extra services, but unless you pair those with excellent customer service, you’ll have trouble retaining customers and growing sales. Retail expert Bob Phibbs recently shared his top 10 customer service...
by Lindsey Thompson | Jun 3, 2021 | Operational Insights
To learn more about how cybersecurity impacts small businesses, Paint & Decorating Retailer talked to Daniel Eliot, director of education and strategic initiatives for the National Cyber Security Alliance. For insights into three actions you can take today to...