The store decor at the Providence location of The Paint Shoppes, which has five locations in that area of Rhode Island, serves multiple purposes: it creates a warm and welcoming atmosphere and helps customers with their design choices.

Several large frames hang on the walls, but instead of traditional artwork, they feature large samples of different wallpapers the store sells.

“Wallpaper books are fine, but the large sample posters allow customers to see the wallpaper better, especially the full pattern on wallpapers with large or bold designs,” says Jessica Saben, design and color specialist for The Paint Shoppes.

To further enhance customer experience in making design choices, the team at the Providence store repaints a large wall behind the register with the Benjamin Moore Color of the Year every year.

“Typically, the color of the year is a bold choice, so it’s beneficial to have that color painted on a large area so customers can see what it looks like up close and in a real setting,” Saben says.