Master Bathroom remodels remain a popular renovation project for many homeowners in an effort to increase comfort, functionality and durability while keeping up with trends and curating a luxurious space to relax. For paint retailers, bathroom remodels present opportunities to embrace trends to sell paint, tile and flooring. Discover recent insights from The Home Improvement Research Institute (HIRI) about bathroom remodeling and see where to focus your inventory in this category.
Fast facts on bathroom remodels in Q1:
- The average total timeline from idea to project completion was 42 weeks
- Over one-third of all project ideas originated in Q1
- 53% of project decisions were made from December through March
- 20% of bathroom remodel starts happened in March
Sources of information for ideas or advice on bathroom remodels:
- Home improvement apps/websites: 30%
- Social media: 25%
- Manufacturer/store displays/brochures: 15%
- Retailer websites: 14%
- Manufacturer websites: 11%
Source: HIRI’s 2025 Project Decision Study for Interior Finish
