Spring brings feelings of excitement for warmer weather, longer days and for many of us, cleaner homes. According to the 2020 ACI National Cleaning Survey, 78 percent of households in the U.S. engage in spring cleaning each year, giving retailers an opportunity to capitalize on our desire to clean.
Spring cleaning can also include performing routine maintenance, refreshing a current look or starting over with a whole new look. Here are several ideas on how to market and merchandise paint and decorating products to help customers accomplish their spring cleaning and maintenance to-do lists.
Walls & Painted Surfaces
Educate customers on the different types of paint finishes and how to clean each so they can effectively tackle walls and other painted surfaces. Create displays of your cleaning products and include extras like rags and sponges so customers can find everything they need to clean in one spot.
Bathrooms
Along with deep cleaning, bathrooms need regular maintenance. Spring is the perfect time to air out these spaces, repair missing and stained caulk and grout and replace old, mildewy shower curtains. Display maintenance and cleaning products together to remind customers of these tasks.
Closets
While people were trying to find quiet spaces to work and learn over the last year, some even turned closets into home offices. With all that extra time in those spaces, many people realized their closets needed a makeover. Merchandise organization products like storage bins and wall hooks together with clothing items and shoes to show customers how to create closets that are clean and functional.
Home Decor
Now is the perfect time to let your home decor merchandise shine. Create displays of pillows, throws, towels and other pieces to show customers how they can get a whole new look with just a few new items.
Cleaning Fun Facts
- The average American spends 90 percent of their time indoors.
- 78 percent of households feel their homes aren’t as clean as they would like on any given day.
- Cleaning for 30 minutes can burn up to 100 calories.
