Behr Paint Company recently announced it has selected Huge, a global design and technology company, to redesign its website, Behr.com. 

“As a design company at heart, we understand that color is personal,” says Ez Blaine, chief creative officer at Huge. “We’re excited to help transform Behr’s website into a tool that sparks creativity, growth, and builds on the long-term love for the brand.”

The redesign is aimed at creating a more intuitive and modern website through personalized, AI-powered tools to evolve Behr.com into a full-service platform.

“Our website needs to be more than a brand destination,” says Andy Lopez, SVP and head of global marketing at Behr Paint Company. “It should be an ongoing source of project inspiration and a trusted guide in the paint journey process to boost consumer confidence at every step of a project. With Huge’s expertise in creativity, data and technology, we’ve found the right partner to help us lead this digital transformation.”