by Olivia Shroyer | Feb 26, 2016 | Operational Insights
It’s the moment all small business owners dread – the realization that costs are up, sales are down, or (gasp!) both. No matter how minor the drop is, decreased profitability can cause you to panic, lose sleep, or worse: you might even be tempted to offer crazy...
by Olivia Shroyer | Feb 11, 2016 | Operational Insights
When it comes to marketing on social media, it can seem like your strategy changes as fast as the technology itself. But as Julianne Will points out in the February 2016 issue of Paint & Decorating Retailer Magazine, advertising on Facebook has become one of the...
by Olivia Shroyer | Feb 5, 2016 | Operational Insights
We’ve all heard the term ‘time is money.’ When it comes to being a small business owner, the phrase couldn’t be truer. No matter how efficient you pride yourself on being, you know the stress of daunting to-do lists, unexpected delays and days...
by Olivia Shroyer | Jan 28, 2016 | Operational Insights
In today’s digital age, it would be hard to find someone who hasn’t recently purchased something from the comfort of their own home. With the growing prevalence of online shopping, it’s more important than ever for retail businesses to not only have...
by Olivia Shroyer | Jan 21, 2016 | Operational Insights
While social media presence can sometimes seem like a modern-day popularity contest, the truth of the matter is that followers are key to the success of a small business. According to American Express, “in November 2015, shoppers and businesses racked up an astounding...
