by Olivia Shroyer | May 16, 2016 | Operational Insights
In last week’s blog post we stressed the importance for small businesses to stand out online and offered seven ways to immediately improve your social media marketing. This week we’ll hone in on one of those strategies – perfecting your social media bio. As Hootsuite...
by Olivia Shroyer | May 6, 2016 | Operational Insights
“If it’s worth doing, it’s worth doing right.” It’s a helpful mantra for small business owners in general, but it’s especially true when it comes to social media. With the emergence of apps, smartphones and mobile marketing, simply existing on social media is no...
by Olivia Shroyer | Apr 26, 2016 | Operational Insights
They may not be as common for independent retailers as they are for big-box retailers, but customer satisfaction surveys are a great way to improve your small business. In addition to gathering valuable data directly from the people who pay your bills, surveys can...
by Olivia Shroyer | Apr 21, 2016 | Operational Insights
Here at the Paint & Decorating Retailers Association, we absolutely LOVE spring. Yes, it’s a great time to get outside, tackle some paint projects, and explore the year’s hottest color trends. But even more importantly, the first week of May marks the return of...
by Olivia Shroyer | Apr 8, 2016 | Operational Insights
Spring. It’s a time for revival, rejuvenation and new beginnings. It’s also a popular time for home renovations. But giving your property a facelift doesn’t mean you have to spend a lot of money. One budget-friendly way to give your home a renewed sense of style and...
