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The Best Way to Attract and Keep Gen Z Workers

The Best Way to Attract and Keep Gen Z Workers

by Lindsey Thompson | Sep 3, 2019 | Operational Insights

The current tight labor market has made it hard to attract, and more importantly, KEEP good associates. Among the newest group of workers, Generation Z, it has become especially difficult to find and retain the best workers. Maintaining positive employee experiences...
6 Small Business Saturday Marketing Ideas

6 Small Business Saturday Marketing Ideas

by Lindsey Thompson | Aug 16, 2019 | Operational Insights

Small Business Saturday is fast approaching – mark November 30thon your calendar! It is never too early to begin planning for how you can promote your business and stand out from the crowd on Small Business Saturday. Read on for some simple but effective things you...
Selling Skills: Utilizing Your Color Expertise as a Selling Point

Selling Skills: Utilizing Your Color Expertise as a Selling Point

by Lindsey Thompson | Aug 2, 2019 | Operational Insights

By Dee Schlotter, PPG senior color marketing manager, architectural coatings Independent retailers and their teams can be excellent resources for both professional and DIY customers by answering specific questions and recommending particular products. Retailers can...
The Benefits of Creating a Social Media Policy

The Benefits of Creating a Social Media Policy

by Lindsey Thompson | Jul 26, 2019 | Operational Insights

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast their...
How to Ensure a Favorable Customer Experience in Your Store

How to Ensure a Favorable Customer Experience in Your Store

by Lindsey Thompson | Jul 26, 2019 | Operational Insights

One of the best things a small retailer can do in order to compete with larger chain operations is to stand out from the crowd, which is often best accomplished by ensuring that your customers have a favorable customer experience in your store.  Human brains...
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