As environmental consciousness continues to shape consumer preferences, the paint and decorating industry is ripe with innovation and sustainability. With growing concerns over volatile organic compounds (VOCs) and other harmful chemicals emitted by traditional paints, independent retailers are increasingly seeking eco-conscious solutions to meet the demands of a conscientious customers. According to the Environmental Protection Agency, traditional paints and coatings are contributors to indoor air pollution, releasing harmful chemicals long after application.
From low-VOC mixtures and bio-based alternatives, there are many options for retailers looking to make their paint and coatings product selections greener. Here are two types of environmentally-friendly paint to stock in your store.
Low VOC Coatings
Benjamin Moore’s Eco Spec has zero VOCs and zero emissions and is the perfect choice when an environmentally responsible paint is required. It is tinted with Benjamin Moore’s proprietary Gennex® zero VOC colorant system.
Dunn-Edwards Paints also offers a line of premium, ultra-low VOC, acrylic latex paints with its SUPREMA® line. Their line of paint is compliant with multiple state guidelines.
Healthier Paint by Healthier Homes includes three sheens of zero-VOC interior paint and is made in the USA. Its paint is nontoxic and free of formaldehyde, heavy metals and preservatives.
Alternative-Based Paints
When thinking about alternatives to latex or acrylic paint, milk may not immediately come to mind. But The Real Milk Paint sells nontoxic milk paint formulated from milk, which is food safe and comes in 56 different colors. The paint comes in powder and is mixed with water right before, lasting up to two weeks in liquid form.
Derived from plants and clay, Pure Plant Vegan Paint from Earth Safe Finishes also comes in a powdered form and is mixed with water when ready to use and comes in 30 color options.
