One of the best ways to build a faithful customer following is by offering a loyalty program that rewards faithful patrons. The stats speak for themselves. Not all loyalty programs are created equal, so we share four essential elements for a successful program.
- 73 percent of consumers are more likely to recommend companies with good loyalty programs.
- 79 percent of consumers say a loyalty program makes them more likely to buy from a company.
- Exclusivity
Make members feel they’re getting something extra other customers are not. Clearly convey that your rewards program offers exclusive benefits. - Ease of Use
Consider implementing a rewards website or mobile app that gives customers one easy place to see their points, claim rewards and use their rewards when making purchases. - Attainable Awards
Consider implementing a rewards website or mobile app that gives customers one easy place to see their points, claim rewards and use their rewards when making purchases. - On Brand Content
Consider implementing a rewards website or mobile app that gives customers one easy place to see their points, claim rewards and use their rewards when making purchases.
