The paint industry is forever evolving. From eco-friendly paints gaining traction to new tech making customer service more personalized, independent paint stores are right in the mix. Staying on top of the new products making their way to market and keeping your shelves up-to-date with products customers will come looking for is more important than ever.
Here are three trends in the paint industry coming in 2024, according to StartUS Insights.
- Self Healing Paint
Many parents and homeowners know the feeling of walking into a room in your house and finding your kids have scratched the wall, or while you’re moving in, you misjudge how much space you have, and knick the railing. That’s where self-healing paints come in. These innovative coatings contain microcapsules that release restorative agents when the paint is damaged or scratched, effectively healing the surface and minimizing the appearance of imperfections, according to data gathered from StartUs. The automotive industry has already been using self-healing paint on cars to combat minor scratches. - Nanocoatings
Although it sounds like something in a Sci-Fi movie, nanocoatings aren’t as complicated as they seem. With the addition of nanotechnology into paint formulas, paint has improved UV light absorption. Nanocoatings in the paint industry can also extend the life of the surfaces painted. - 3D color visualization
Gone are the days of going to a paint store, picking up little cards of various hues and then going home and taping them to your kitchen cabinets to see if you like how they look. In the era of digitalization, the paint industry is embracing technology with ways to enhance customer experience and the decision-making process. Many retail stores are partnering with technology companies to bring augmented reality to the paint shopping experience.
