True Value CEO Chris Kempa is inviting all independent hardware retailers to the company’s Fall 2021 Reunion in Chicago, taking place Sept. 30 – Oct. 2 at McCormick Place. The theme of the three-day event is “All In,” providing both an in-person and optional virtual experience for independent hardware retailers across the country.
This large buying event will once again bring together retailers, vendors and True Value associates and will feature:
- The popular Bargain Burners buying event with deep discounts on a wide range of products
- An action-packed General Session with a state of the business update and the latest news from True Value Senior Leadership
- A special Welcome Event providing entertainment and networking opportunities
- The Retail Best Practices Conference will be held on the show floor with special training courses on merchandising, marketing, sales skills and more
True Value will also offer a virtual platform with exhibitor booths and buying areas to accommodate retailers unable to travel to Chicago.
The show floor will open at 7 a.m. on Thursday, Sept. 30 and closes at 1 p.m. on Saturday, Oct. 2, with the virtual platform available from Sept. 7 – Oct. 24. Special entertainment and additional buying opportunities will be announced closer to the event. The health and safety of True Value’s retailers, vendors and associates is a top priority and all Centers for Disease Control COVID-19 health guidelines and specific city and state requirements will be followed throughout the 2021 Fall Reunion in-person event.
Earlier this year, Chris Kempa spoke with Hardware Retailing about what it takes to thrive in modern retail.
For more information on True Value’s Fall 2021 Reunion, visit: 2021 Fall Reunion.






