What others might call saturated, John McKenna calls success. John and his brother Buddy McKenna are the owners of The Paint Shoppes, a five-store operation in the Providence, Rhode Island, area. The state is home to 1 million residents with Providence’s population just under 200,000 people, but the five store locations have enjoyed big success in a small area.

A big part of The Paint Shoppes’ success is the high level of customer service employees offer to DIYers and contractors alike. One simple way the McKennas makes shopping easy and convenient and a pleasant experience for customers is the way the stores sell mistint paints. Employees paint the top of each mistint paint container with the color of the paint inside, allowing customers to easily see at a glance the color inside.

“Our mistint paints are a great deal, but it can be hard to see what the color is from the container itself,” John says. “Adding the color to the top of the lid is an easy solution our customers have come to love.”