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PANTONE Chooses Viva Magenta as 2023 Color of the Year

PANTONE Chooses Viva Magenta as 2023 Color of the Year

by Olivia Shroyer | Dec 5, 2022 | Trends & Products

PANTONE has named Viva Magenta as its 2023 Color of the Year. The hue vibrates with vim and vigor and is a shade rooted in nature, descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless and a pulsating color whose...

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