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Homeowners Spend More Despite Fewer Projects, HIRI Says

Homeowners Spend More Despite Fewer Projects, HIRI Says

by Jacob Musselman | Jun 25, 2026 | Industry News

Data from the Home Improvement Research Institute (HIRI) shows a notable shift in the current housing market: while fewer Americans are taking on home improvement projects, those who do are spending significantly more. According to HIRI’s recent Q1 2026 Homeowner...
$5k+ Interior Paint Projects Reveal Deeper Retail Opportunities Amid Contractor-Led Trends

$5k+ Interior Paint Projects Reveal Deeper Retail Opportunities Amid Contractor-Led Trends

by Jacob Musselman | Feb 1, 2026 | Operational Insights

Interior painting doesn’t just refresh walls, it reveals broader home improvement intentions and decision-making patterns. According to the Home Improvement Research Institute’s 2025 Project Decision Study, which surveyed primary homeowners who spent at least $5,000...

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